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Would you prefer 1 lead for $35 or 5 leads for $100 each? Your Google Adwords...
If you watch what’s going on in the SEM and Google Adwords world you hear some interesting things… Like… You need to be #1 on Google… I can get you contacts for $34 per contact… Our Click-Thru-Rate is...
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The Top 19 Myths of Internet Marketing for Small Businesses
Whether it’s SEM, SEO, or website design, there are a lot of Myths about internet marketing that just don’t hold up to testing so let’s tackle the top 19. Keep in mind these myths are for service-based...
View ArticleHow much do your customers care about what you think?
In the past week I had a great opportunity to talk to dozens and dozens of small business owners about internet marketing and, in particular, their websites. One of the most common things I would hear...
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How I learned to LOVE making mistakes and being wrong
At one point in my life I was a 21 year old male and it might be fair to say I was a bit, uh, cocky. One of the reasons was because I had a blast racing the Formula racecar my college buddies and I...
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Great Websites Aren’t Built, They’re Tested
Have you ever asked your web design company how they determine how to design your website? How do they know where to put the contact form? What call-to-action will work best? Which headline will grab...
View ArticleWhy are my Adwords CPC going up, leads going down, and position getting worse?
This question has come from a few business owners who outsource their Google Adwords management and are wondering why their average cost-per-click (CPC) has jumped from $3 to $6 or $9. This blog will...
View ArticleYour “experience” is what’s holding your managers back and limiting your growth
If you hired the right managers, who are better than you in their areas of expertise, then the key to getting them to excel is simply to unleash them. In other words, get out of his or her way! You...
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The cornerstone of your Marketing RoadMap – A solid Positioning Strategy
A positioning strategy is the position you occupy in the minds of your prospects and customers. As a start-up, you have the awesome power to define that position from scratch. For an existing business...
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How 1 sentence can increase web conversions 1244%
There are 2 ways to approach your internet marketing: Assume you know everything and can guess what your target prospects want to see. Assume you know almost nothing and need to test to learn what...
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Do TV & Radio ads work for small business? How to measure broadcast media
The more difficult question to answer is, of course, HOW do I determine if broadcast media is working for me? This isn’t 1950 with 3 TV stations. You have to generate interest before you can generate a...
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93% of Word of Mouth happens on this Social Network… It’s not Facebook
Before I tell you the name of this social network, think for a second about your marketing budget. How much are you investing in Facebook? Twitter? LinkedIn? Don’t think just in terms of money. How...
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Make internet leads 7x more effective with 1 simple trick
You might not realize it yet but, like my internet marketing team, you live in the world of the slight edge… Tiny improvements over your competition can tip the scales in your favor in a major way....
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253% Increase in Web Page Contacts with One Little Test
The Optimized-Marketing laboratory is buzzing with new experiments, however the results from one test have been blowing us away… Optimizing your website to convert more visitors to contacts is a...
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Easily give your Brand a Concrete definition and watch all of your Marketing...
To improve your marketing, define your Brand. People seem to believe Direct Response marketers don’t like Brand marketing. That we’re somehow arch-enemies in the world of advertising. That’s just not...
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Avoid Venture Capital and Outside Investors for your Startup
One of the most exciting days for a startup company is the day they receive money from an investor. The day someone believes in your idea so much they show up with their checkbook. The TV show Shark...
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The best way to grow your business without venture capital or outside...
In our current internet economy, you can flesh out the viability of almost any idea for very little money. These are the first steps. Get customers. Get revenue. Get profit. Bill Gates sold DOS before...
View ArticleYour “experience” is what’s holding your managers back and limiting your growth
If you hired the right managers, who are better than you in their areas of expertise, then the key to getting them to excel is simply to unleash them. In other words, get out of his or her way! You...
View ArticleClik here to view.
The cornerstone of your Marketing RoadMap – A solid Positioning Strategy
A positioning strategy is the position you occupy in the minds of your prospects and customers. As a start-up, you have the awesome power to define that position from scratch. For an existing business...
View ArticleClik here to view.
How 1 sentence can increase web conversions 1244%
There are 2 ways to approach your internet marketing: Assume you know everything and can guess what your target prospects want to see. Assume you know almost nothing and need to test to learn what...
View ArticleClik here to view.
Do TV & Radio work for small business? How to measure broadcast media
The more difficult question to answer is, of course, HOW do I determine if broadcast media is working for me? This isn’t 1950 with 3 TV stations. You have to generate interest before you can generate a...
View Article